The Sri Lanka Institute of Marketing (SLIM) elected Mr. Nuwan Gamage as it’s 44th President in its 52nd yearalong with New Council of Management and Executive Committee for the year 2022/23.
Mr. Gamage is the Head of Corporate Affairs and Communications at Arinma Holdings and a past Honorary Vice President of SLIM. He has over 20 years of experience in a plethora of fields including infrastructure development, cosmetics, beauty, fashion, and education. He has vast expertise in strategic marketing, brand management, digital marketing, international marketing, corporate communication, and sustainability.
Commenting on his appointment, Mr. Gamage said:“As we are all experiencing, Sri Lanka is going through probably the worst economic crisis in its history, I firmly believe that we must have a more collaborative approach with all the relevant stakeholders to take this nation out of this situation. Nation Branding is an exercise where a country aims to build, enhance and manage its reputation on the global stage. It presents the country with the opportunity to be better positioned to deal with foreign nations and build stronger relationships which in turn would benefit the nation economically by means of greater investments, more tourism, higher value and demand for its products and services, attract talented, creative workforce and enhance its influence on the world stage.”
Mr. Gamage went on to say: “I look forward to working with the extremely diversified Council of Management and the Executive Committee of SLIM to Develop the Nation branding blueprint for Sri Lanka with the support of the relevant government agencies and private sector expertise.”
The vision for SLIM is ‘to lead the Nation’s efforts towards economic prosperity’ and itsmission is ‘to establish marketing as the driving force which enhances business and national value’. In order todrive and align with this vison and mission, Mr. Gamage has a six-pillar plan which he plans to implement to its full effect during his tenure. The five pillars are future-proof education, entrepreneurial marketing, sustainable marketing, digital marketing ecosystems, national Levelresearch, and advocacy, which encapsulate adeveloping a nation branding blueprint.