Lifebuoy, the world’s number one hygiene soap brand, recently broke the Guinness World Record on Global Hand washing Day (GHD) for ‘The Most Number of Viewers of a Hand Hygiene Lesson Video on YouTube’.
The lesson, taught through aworldwide virtual classroom, imparted the important message of hand washing with soapto teachers, parents and kids from Sri Lanka and across the globe. Having already helped over 3.5 million Sri Lankan people develop better hand washing habits, improve their hygiene, and protect themselves against preventable diseases, Lifebuoy launched a series of interactive games aimed at driving digital behavioural change, along with a hygiene-focused alphabet.
In 2020, inspired by how children learn their A, B, C’s, Lifebuoy set out on a mission to transform the way the letter H is taught. The brand launched the “H for Hand washing” multi-year campaign carrying a simple message: While H is for hat, horse, and hippo…H must also stand for Hand washing!
The virtual classroom brought together a panel of experts comprising Rico Hizon, CNN Anchor and broadcast journalist; Roberta Golinkoff, academic and author of over 14 books on early childhood learning; Kajol Devgn, award-winning actress and global handwashing advocate; along with members from the Rotaract District 3220 for Sri Lanka & Maldives, teachers, parents, educators and children from over 30 countries around the world.
Lifebuoy also announced its partnership with Sesame Workshop at the event to launch the brand’s first set of digital behavioural change games starring Sesame Workshop’s beloved muppets, Elmo, Raya, Cookie Monster, and Groverthat taught children that H is for Hand washing!
The classroom event also saw the launch of Lifebuoy’s first ever children’s book – a “H for Handwashing” alphabet book – in which kids can explore the Alphabet with Azzy (as in A to Z) the horse. The book is intended to support school curricula, whenever and wherever children are taught the ABCs. (https://hforhandwashing.lk/alphabet-book/)
In Sri Lanka, Lifebuoy supported the classroom event via mainstream media, social media, and trade activations by partnering with celebrities Bhathiya Jayakody, Santhush Weeraman and Sachini Ayendra as well as trade partners – Keells and Glomark. The brand also marked the event by collaborating with Pre-Schools to install 39 handwashing units across 8 locations in Colombo, thereby impacting 1,500 children.
Nilushi Jayatileke, Beauty & Personal Care and Head of Corporate Communications, Unilever Sri Lanka said, “Lifebuoy has championed hand washing for over a decade in Sri Lanka,bringing about awareness and educating local communities about the importance of hand hygiene through Lifebuoy’s hand hygiene programme. We are also proud to host a long-standing behavioural change programme with schools which has positively impacted children for generations. As we seek new ways of instilling good hand hygiene habits in children, we are pleasedto take our H for Hand washing campaign to the next level after a successful year of launching this movement in Sri Lanka.With our first ever worldwide virtual classroom, we hope to change children’s perception of hand washing from a chore to fun moments of the day,by reinvigorating to teachers, parents and kids, the importance of hand washing with soap at the right moments.”
 Calculation based on NielsenIQ unit sales for the Skin Cleansing category (latest 12 months available) © 2021, NielsenIQ.