The Commercial Bank of Ceylon has announced that itswebsite, now an indispensable tool for millions of customers and information seekers, has been re-launched as a trilingual resource, with a series of cutting-edge enhancements.
The new and enhanced Commercial Bank corporate website has been launched with access to content in English, Sinhala and Tamil, anultra-smoothinterface with interactive multimedia material, enhanced navigation, experience-customisation, smarter search options and tools, and resources that make it extra user-friendly and informative.
A stand-out feature of the re-launched website isthe option of browsing in the language a visitor is most comfortable in, the Bank said.
With enhanced responsive technologyfacilitating access to the site via desktops of all sizes as well as mobile phones and tabs, the revamped website offers further convenience to the growing number of customers visiting the site through their devices for speedy and smooth banking operations.
Commenting on the re-launch of the website, Commercial Bank’s Deputy General Manager – Marketing, Mr Hasrath Munasinghe said: “Commercial Bank has been a leader in technology-enabled convenience in the banking sector. With the re-launch of our website, we are not simply maintaining this status in terms of the technology deployed but are enhancing our customer service by providing access to information in a simplified manner and by enabling visitors to customise their experience online with us. The redesign also took into consideration analytics and research findings which assisted us in identifying the most popular pages and sought-after services which we have attempted to feature prominently, for ease of access.”
In improving the utility value of the site, the revamp enables customers to locate and obtain contact details of the nearest service points through a featured list or map. With this feature, users can easily discover Commercial Bank branches, Automated Teller Machines for cash withdrawals, Cash Recycler Machines for cash deposits and withdrawals, Cash Deposit Machines, everyday banking branches, supermarket banking branches, and Saturday or Sunday banking branches, closest to them.
Besides information on the Bank’s products and services and location details, the website also features current rates and tariffs, news and publications, periodical financial reports, and application forms to apply for services online.
The modern design and new look complemented by multimedia content such as animation, images, and video enhance customer engagement while the user-friendly navigation options across all product pages make for convenient information absorption. The website enables visitors to adjust the font size and customize the mode between day and night to further enhance and personalise their experience online. Furthermore, strategic positioning of call-to-action tabsthat prioritise product sign-ups easily lead users to the information they are looking for without losing their way on the platform.
While a country selection dropdown menu on the welcome page directs surfers to mini sites catering to overseas Bank operations in Bangladesh, Myanmar and Maldives, the upgraded, tactical layout of the homepage highlights all available Bank mobile applications such as ComBank Digital, Flash, ePassbook, eSlip, RemitPlus and ComBank Q+, allowing visitors to enter and use the required service, expediently.
www.combank.lk is integrated with the Bank’s social media channels including its Facebook feed,to increase customer interaction with ongoing Bank promotions. There is also a dedicated page for the Bank’s Rewards and Promotions which includes advanced date sorting capabilities and category filters to enable users to easily identify and benefit from the Bank’s attractive offerings.
The entire website was designed with focus on generating more user leads while cutting down clutter, the Bank said. This enables customers to effortlessly find and request for the product or service that benefit them from the comfort of their homes. To encourage this line of action, the website also includes advanced tools and calculator facilities that enable potential customers to independently make informed decisions about loans, FDs and treasury products that best suit them. Additionally, they could request for more details and even submit complaints online through the available web forms.
In providing a quick snapshot of the Bank’s story, the website features an interesting graphical illustration of Commercial Bank’s 100-year history.
www.combank.lk is the most searched banking website in Sri Lanka and has won many local and international awards in the past few years such as Best Banking & Finance Website SilverAward at Bestweb.lk 2020, Best Website of the Year 2019 at theSouth Asia Partnership Summit & Business Excellence Awards(SAPS), Outstanding Website Award 2018fromWeb Marketing Association, USA, Financial Sector Website Award 2017 at theSLT Zero One Awards and Best Corporate Website Bronze Award at Bestweb.lk 2017.