Sri Lanka’s largest poultry group CRYBSRO, recently finished constructions on the six new houses and renovations on 24 more for employees this past year, sponsored and built under its long-standing CSR initiative, ‘Praja Aruna’.
The initiative is one among six pillars of the company’s approach to CSR, which focuses on enhancing and uplifting the living standards of its employees. To date, Praja Aruna has seen the completion of 34 new houses and renovations on 84 homes.
“Everyone deserves a decent place to live, and we are very pleased to thus enhance the living standards of our deeply committed employees through the Praja Aruna initiative. We do not believe that is a mere financial donation but a project with a lot of heart and team spirit. From the board of directors who dispense the required funds on time, managers who volunteer for difficult field visits, supporting departments who supply materials and services when it is required, and even dutiful co-workers who support constructions at these locations, it is all team work. Proper housing is fundamental to the mental, physical and social health of individuals and its lasting impact on our employees and their families is undeniable,” stated CRYSBRO Group HR and Admin Manager Ranjana Mahindasiri.
All new houses that are built are entirely funded by CRYSBRO, while all home renovations conducted under the Praja Aruna project is funded by the CRYSBRO Employee Welfare Society. Selection of deserving employees to benefit from the initiative is done by first calling in applications, which are then reviewed based on structured selection criteria which considers the length of tenure of each employee, performance contribution, living conditions and status of current accommodation. In 2019/20, six new houses were built with one being funded by a partnership established with Bairaha Farms PLC.
As a major player in this swiftly progressing industry, CRYSBRO has so far made a significant contribution to rural economic and social empowerment through its flagship CSR projects: Diri Saviya, Praja Aruna, Sisu Diriya, Suwa Shakthi, Haritha Sathkara, and CRYSBRO Next Champ.