Softlogic Life brought Sri Lanka’s first location based augmented reality (AR) Vesak experience
Sri Lanka’s most innovative life insurer, Softlogic Life, brought a new meaning to Vesak celebrations in Sri Lanka this year with a cutting-edge augmented reality (AR) experience. Enhancing the traditional festivities with a blend of technology and spirituality, this unique effort was Sri Lanka’s first geo-located AR experience.
Placed at the Softlogic Life roundabout in front of the Presidential Secretariat, the unique AR experience wasmade accessible througha QR code from 23rd May to 29th May 2024.
Once the QR code was scanned and smartphonesweredirected towards the Softlogic Life roundabout, the depiction of Lord Buddha’s birth came to life on the screens, showcasing the significance of this event using mesmerizing AR andcrafting 3D images that artfully evoke natural beauty through Midjourney.
As part of the experience, the Sal tree appeared alongside the cone within the roundabout along with the rest of the characters; Prince Siddhartha and Queen Mahamaya. Furthermore, when the smartphone is directed towards the sky, gods were seen to be showering flowers from heaven. Several other elements including the movements of characters have been added to make the experience livelier and mesmerizing.
Along with this, a narration explained the significance of Lord Buddha’s birth, during which he proclaimed his promise of Buddhism to the world. All of this together gave an immersive experience to all sightseers and due to higher demand, the same experience was installed at the Gangarama Temple in Colombo.
Commenting on their latest creative and innovative effort, Head of Marketing, Softlogic Life Chamindri Pilimatalauwe said, “The birth of Lord Buddha during Vesak holds immense significance to Buddhists, symbolizing the power of a promise and how living up to that proclaimed promise has given the world “Buddhism” that stands strong even after 2500 years. As a brand we decided to connect with this concept of a promise because this is what Softlogic Life is all about, inspiring Sri Lankan’s to fearlessly pursue what they love “The Honda Leda” with the ultimate promise that we will be there to take care of them as the best health insurer. So, what’s better than a promise that is over 2500 years old and is timeless that it still lights up the lives of every Buddhist.”
Softlogic Life’s AR Vesak experience yet again affirms the company’s reputation as Sri Lanka’s most innovative insurance brand that blends tradition with modern technology. This creative interpretation of Lord Buddha’s birth is a first-of-its-kind initiative, offering a unique and immersive way to celebrate this sacred occasion.
It also represents a collaborative effort between technology and the cultural nuances of Buddhists across the country, creating a rich, engaging experience that has never been seen before. This initiative underscores Softlogic Life’s commitment to being truly Sri Lankan and embracing innovation while honoring and enriching different cultural heritages of Sri Lanka.
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