Southern MICE Expo 2024 Launched

Southern MICE Expo 2024 was officially launched at the press conference on the 29th of April 2024. The event is scheduled to take place form the 27th to the 31st of May 2024.  

Southern MICE Expo 2024 is organized by the Sri Lanka Convention Bureau (SLCB) with acknowledgement from the Ministry of Tourism and Lands, positioning Sri Lanka’s southern region as the primer destination for Meetings, Incentives, Conferences, Exhibitions and Events (MICE). 

The event purposes to elevate the region’s appeal as the hub for business tourism. Southern MICE Expo 2024 will provide a unique platform for international MICE agents and media to explore the vast potential of theSouthern region.

SLCB has invited 115 MICE buyers, along with media representatives from various international markets to be present at Southern MICE Expo 2024. The invitationincludes India, China, Pakistan, Germany, Russia, France, the UK, Turkey, UAE, Bangladesh, Qatar, Malaysia, Japan, Iran and Singapore, to name a few.

The event will provide an exceptional networking opportunity, including business forum, B2B, theme night and the familiarization tour of the Southern region. Southern MICE Expo will provide anopportunity to local vendors to establish partnerships with their foreign counterparts. Accordingly, a subsidized participation package rate will be offered to the local participants. 

Expressing unwavering support,Hon. Minister of Tourism, Lands, Sports and Youth Affairs Harin Fernando said, “We take pride in supporting the SLCB as it works to showcaseSri Lanka’s amazing Southern Province as a promising destination for MICE tourism. In a world where business events are dynamic, Southern MICE Expo 2024 aspires to bring stakeholders together and serve as a gateway to unparalleled MICE experiences in Sri Lanka, supporting local economies and leaving a lasting impact on guests and event hosts.”

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