Swadeshi Khomba launches digital “Avurudhu Litha” for the first time in Sri Lanka

The Swadeshi Industrial Works PLC, a company that is committed to preserving the country’s rich cultural heritage through the innovative Swadeshi Khomba Avurudhu Litha initiative.

As a Sri Lankan company deeply rooted in traditional values and customs, The Swadeshi Industrial Works PLC understands the importance of safeguarding and promoting the cultural legacy of Sri Lanka.

In a ground-breaking move, the pioneer and the No. 01 herbal soap brand in Sri Lanka Swadeshi Khomba introduces Sri Lanka’s first-ever digital Avurudhu Litha, revolutionizing the waypeople, especially the younger generation, experience and celebrate the Sinhala and Tamil New Year.

This digital Avurudhu Litha incorporates modern technology while staying true to age-old traditions, making it accessible to a wider audience and ensuring that cultural practices are preserved for years to come.

The centrepiece of the SwadeshiKhombaAvurudhu Litha initiative is the QR code feature, which leads users to a comprehensive Litha guide. This guide includes detailed audio, information about auspicious times, and various traditional activities associated with the Avurudhu season. Through this digital platform, Swadeshi aims to bridge the gap between generations, allowing younger audiences to connect with their roots and learn about their cultural heritage in an engaging and interactive manner.

Chairperson for Swadeshi, Ms. Amari Wijewardene expressed enthusiasm about the SwadeshiKhombaAvurudhu Litha initiative, stating, “At Swadeshi, we believe in the power of technology to preserve and promote our cultural heritage. The Swadeshi KhombaAuruduLitha initiative is a testament to our commitment to combining modern innovation with traditional values, ensuring that our rich heritage continues to thrive in today’s digital age.”

The Swadeshi Industrial Works PLC invites everyone to join in celebrating Sri Lanka’s vibrant cultural heritage through the Swadeshi Khomba Litha initiative. Embrace the spirit of tradition, innovation, and community as we usher in a new era of cultural preservation and appreciation.

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