Samsung Celebrates a Decade of Leadership in the Global Soundbar Market

Samsung Electronics proudly announces its remarkable achievement of maintaining its position as the leader in the global soundbar market for an unprecedented ten consecutive years, spanning from 2014 through 2023.

This significant milestone is confirmed by the latest annual report from FutureSource Consulting, released on February 28. Samsung’s unwavering commitment to innovation and quality has secured its dominance with a commanding 20.3% market share and an impressive 18.8% contribution to the industry’s sales volume in 2023.

Over the past decade, Samsung has consistently set new standards in home entertainment systems, earning widespread acclaim for its superior sound quality and groundbreaking innovations. Pioneering features such as Q-Symphony and SpaceFit Sound have redefined the auditory experience, offering users an immersive soundscape finely tuned to their surroundings.

This commitment to excellence has garnered recognition from industry experts and reviewers alike. T3 honored Samsung’s HW-Q990C with the prestigious “Best Soundbar” title, praising its immersive audio and exceptional object-based sonics. HomeTheaterReview awarded the soundbar an “Editor’s Choice” distinction, lauding its outstanding performance across various content types.

In 2024, Samsung remains at the forefront of innovation with its latest soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theater enthusiasts alike.

The flagship Q-series soundbar, HW-Q990D, represents the pinnacle of Samsung’s technological prowess. With impressive 11.1.4-channel surround sound and an upgraded Q-Symphony feature, it delivers unparalleled audio immersion. Powered by AI, the device analyzes and synchronizes voice channels for crystal-clear dialogue and a truly immersive soundscape across all speakers. Additionally, the inclusion of SpaceFit Sound Pro ensures customized audio calibration for an immersive experience in any environment. HDMI 2.1 and 4K/120Hz passthrough provide cutting-edge connectivity options that meet the demands of modern home entertainment systems.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

Samsung’s legacy of leadership in the soundbar market is a testament to its unwavering dedication to innovation and quality. As the company celebrates this significant milestone, it remains committed to delivering unparalleled audio experiences that enrich the lives of consumers worldwide.

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