This October, Sri Lanka’s leading intimate apparel brand, amanté, is commemorating the milestone 10-year anniversary of its flagship boutique in Racecourse, Colombo, and also 11 years of the brand’s presence in Sri Lanka.
To mark the occasion and to kick-off a month of promotions and celebrations, the brand hosted select invitees and several A-list fashion influencers-including amanté’s athleisure ambassador Yureni Noshika-, at an exclusive in-store event featuring a fashion show unveiling amanté’s exciting new anniversary capsule, ‘Vogue.’
amanté has over the last decade crafted its reputation as a brand known for its fashionable, sophisticated, and high-quality lingerie. Paying tribute to its own home-grown success story, the intimate wear label launched its stylish new “Vogue” collection at the celebration event well-timed with the festive season ahead.
Vogue includes 8 exciting new designs across a broad spectrum of colourways, featuring elegant laces and detailing, with each garment aligning itself with the latest global trends, but also designed to suit the South Asian female silhouette.
The collection comprises of a variety of contemporary bra styles; including a multiway, padded/non-wired, padded wired, and the ever-popular bralette styling – providing a wide range of options for different body types and styling preferences.
“We would like to thank our loyal customers and partners for being a vital part of our growth story right from the very beginning,” said Eshara Samuel, Head of Marketing amanté Lanka. “We have evolved from humble beginnings to the successful brand you see today, and while we take immense pride in what we have been able to achieve together, we also have great plans for the journey that lies ahead. Our success has always been our wonderful customers and we thank every lady that has placed their trust in us and we promise to continue to deliver the high-quality intimate wear”
amanté opened its first store in 2012 at the Racecourse in Colombo, and has since established itself as a firm favourite in both Sri Lanka and India for quality women’s intimate wear; creating the very first retail identity for the brand which has now taken over both markets.
From a limited portfolio of styles and categories, amanté has since further developed its range of intimate wear, and also expanded its offering to include sleepwear, shapewear, swimwear, and -most recently- athleisure. Now, in its 10th year, amanté has four additional independent boutiques across Sri Lanka to call its own (Kandy City Centre, Marino Mall, Nugegoda, and Negombo) and a retail presence at over 200 stores across island, with greater expansion plans in the pipeline.
In 2021 the home-grown brand was acquired by India’s largest retailer Reliance Retail Ventures Ltd., further bolstering its mission of creating designs that perfectly blend comfort, fashion, and thoughtful design for the confident South Asian woman.