Keells Food Products (KFP) recently entered into an agreement with the Sri Lanka Institute of Marketing (SLIM), the national body for marketing, signing an MOU for an exclusive training program to enhance the skills of KFP sales professionals.
The tailor-made package named as ‘Sales Warriors Program’ is intended to upskill KFP sales staff towards exceptional performance.
“A skilled sales force is an asset to an organization – especially for a market leader. SLIM, being the national body for marketing, has mastered the art of identifying the need to upskill the sales and marketing staff of organizations and has introduced tailor-made programmes. With the Sales Warriors programme, SLIM will groom KFP sales staff to think out of the box and to be vibrant. Via a very practical oriented training schedule, they will be endowed with the knowledge and skills of achieving greater heights in sales, sales management and means to add value to the company’s revenue growth and sustainability”, said SLIM President Nuwan Gamage.
CEO and Executive Director of SLIM SanathSenanayake said this cutting-edge curriculum for KFP was made after mapping SLIM resources to initialize the programme to contribute beyond expectation. ‘The corporate sector has now become the ambassador of SLIM upon identifying the value of training programmes and courses. With this endorsement, our relationships have grown fast and SLIM is now championing customized programmes for companies. This particular programme will bestow knowledge on KFP sales managers on how to train and monitor the sales team to ensure they follow proper procedures and meet the sales goals and also ways of adapting marketing tactics to build healthier relationships with customers,” he added.
Founded in 1982 to produce and distribute processed meats and crumbed products is a subsidiary of John Keells Holdings PLC, Keells is one of the first companies conferred with SLS for quality of product and process.