NOLIMIT Celebrates 30 Years with NOLIMIT BONANZA

Sri Lanka’s most popular fashion retail chain, NOLIMIT, is celebrating its 30th anniversary with the NOLIMIT BONANZA rewards programme. Available for all customers between the 19th of September and the 18th of October 2022, NOLIMIT shoppers will enjoy up to 30% off on selected items, while every bill over LKR 4,000 will be entered into a draw, which will see 300 lucky customers receiving a complete bill wipe-off.

Additionally, all Arapaima Loyalty members will be rewarded with 30 extra Arapaima Loyalty Points, while randomly selected lucky customers will receive free merchandise every day; terms and conditions apply.

Explaining further, Raneez Sheriff, Head of Business Strategy, Sales, and Marketing at NOLIMIT said, “NOLIMIT BONANZA honours our valued customers who have been with us on our 30-year journey. We want to use this opportunity to reward their loyal patronage, while also appealing to a wider audience. Thus, we are providing up to 30% discounts on a number of products. Having served Sri Lankans for 30 years and risen to our position as the most popular fashion retail chain in the island, we are thrilled to invite all Sri Lankans to visit our stores islandwide, where they can enjoy the NOLIMIT BONANZA benefits. We also take this opportunity to reaffirm our commitment to serving our communities with their fashion and apparel needs as we continue on our journey.”

Having started its journey with humble beginnings as French Corner, in 1992, the organization gradually embraced change to become NOLIMIT in 2005. Starting with a modest outlet in Dehiwala, with just 5 employees, the business soon blossomed into a chain of islandwide stores, led by its flagship store in Dehiwala. Soon, NOLIMIT emerged as a giant and leader in the mass fashion industry, offering customers the largest retail space and attracting millions of walk-ins.

Today, NOLIMIT has grown into Sri Lanka’s biggest family fashion chain with 23 locations across Sri Lanka, boasting over 400,000 square feet of retail space, while its dynamic team has grown to include over 1,500 individuals. In the latest addition to its network of stores, NOLIMIT has also unveiled its new store at Colombo City Centre.

Over the years, NOLIMIT has also received many awards and accolades, including being listed as the “Most Loved Brand” in Retail Fashion, by Brand Finance from 2009 to 2021. From 2017 to 2021, NOLIMIT has also been ranked among the “Top 25 Best Companies to Work for In Sri Lanka by Great Place to Work®, underscoring its commitment to its people, and has also won awards at the JASTECA Taiki Akimoto 5S Awards, recognizing the chain’s best practices and processes in place. The organization has also won numerous other awards and accolades and has repeatedly been ranked amongst various top brand and company rankings by LMD, Brands Annual, Brand Finance and many other recognized and reputed authorities.

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