Producing Sri Lanka’s safest and nutrition-filled poultry: Crysbro

Leading Sri Lankan poultry producing giant Crysbro is deeply committed to following constituted protocols, in place to maintain high standards in food safety for producers.

The importance of food safety is undisputed, as it is directly reflected in the quality of the final product that reaches the end-consumer. For large-scale producers like Crysbro, food safety has always been at the forefront of their attention, since its inception.

According to the World Health Organisation (WHO), sufficient access to safe and nutritious food is key to sustaining life and promoting good health. The consumption of unsafe food containing harmful bacteria, viruses, parasites or chemical substances causes over 200 diseases, from diarrhoea to cancer.

“The issues in poorly managing poultry products are universally recognised, and Crysbro is well-known and beloved for its world-class dedication to maintaining stringent food safety protocols, while retaining the full nutritional value and freshness of the products,” noted Crysbro Senior Marketing Manager Amores Sellar.

Poultry products are now a common source of nutrition in the average Sri Lankan’s diet, with sufficient nutritional benefits and high protein. Crysbro’s commitment to secure and safe production and handling of poultry makes for a compelling and delectable end-product fuelled with nutrition and freshness.

Crysbro has identified how to enrich and heighten the nutritional value- the maize used to feed the chickens is particularly rich in pro-vitamin A carotenoids, which are converted into Vitamin A once they enter the human digestive system. Vitamin A is vital for the body’s processes of growth, development and immunity.

In addition, Crysbro introduced a state-of-the-art molecular laboratory facility to its processing plant, to use the PCR (Polymerase Chain Reaction) system to detect common foodborne pathogens such as salmonella, Listeria and Campylobacter, which are three extremely common types of bacteria which cause food poisoning.

In terms of food safety, this new facility has enabled Crysbro to accurately monitor the health of its poultry flocks and assess any potential risks in advance, without having to compromise on operational productivity, along its production chain. The company is also capable of screening the potential presence of foodborne pathogens in processed meat in conjunction with ongoing microbiological testing.

This robust technology guarantees the rapid screening of all potential biological contaminants in the processed chicken, distributed among consumers. All of the staff members involved in every step are also geared and equipped with personal protective equipment such as gloves, masks, sanitation and more.

By introducing new technology and safety measures into their processes, Crysbro is actively addressing the rising demand for poultry meat and eggs in Sri Lanka while greatly minimising risk to public health.

The molecular laboratory facility is equipped with ELISA testing procedures to evaluate the efficacy of vaccines and vaccination procedures adopted in farms to evaluate the safety of the flocks against common diseases.

Crysbro’s commitment to food safety is beyond significant, and the poultry giant follows all hygiene and biosecurity standards, leaving no room for health and food safety discrepancies in the overall operations front, as well as supply chain, from hatcheries, broiler farms, to production, processing and transportation.

Crysbro will further continue to invest in world-class technology to expedite the process of raising and maintaining standards in poultry production in Sri Lanka.

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