SLIM launches the eWorld Marketing Summit 2021

Heralding the transition to digital platforms, as the National Marketing Body of Sri Lanka, the Sri Lanka Institute of Marketing (SLIM) has decided to announce its role as the official partner from Sri Lanka for the eWorld Marketing Summit 2021.

A 48-hour online summit that provides a forum for brand giants and business innovators to share their success stories to a diverse audience, the eWorld Marketing Summit is a prestigious event featuring a plethora of specialised speakers.

This virtual event will be held from  6th to the 7th of November 2021 and is projecting over 150,000 participants from across the world.

With a global theme of “Hello Tomorrow, Building the Next New Normal”, this esteemed virtual gathering joins marketing professionals, business leaders, government leaders, entrepreneurs, academics and students from diverse arenas such as business, engineering, medicine, social sciences and more. Among the multitude of eminent speakers are two of Sri Lanka’s finest professionals – Dilhan C. Fernando, the CEO of Dilmah Tea and Shalin Balasuriya, the Co-Founder of Spa Ceylon Ayurveda Wellness.

The brainchild of the father of marketing, Professor Philip Kotler, the eWorld Marketing Summit unites innovative minds from the corporate, public, non-profit and academic spheres to explore ways to improve the world with better marketing.With over a hundred participating countries, more than a hundred world-renowned speakers and a 48-hour non-stop broadcast worldwide, this event is open to any and all interested parties, regardless of their area of expertise.

Some of the celebrated speakers at this event include: Mauro Porchini, the Global Chief Design Officer of PepsiCo,USA; Tatsuhiko Fukatani, the President of Nestle, Japan; Amir Paracha, the CEO of Unilever, Pakistan; Michael G. Jacobides, a Professor from London Business School, UK; Asako Hoshino, the Executive President of Nissan Motors Corporation; David Reibstein, a Marketing Professor from Wharton Business School, USA and many more. By facilitating entrance to this global online summit, individuals and groups stand the chance to learn as they obtain valuable advice on turning around a troubled company, owning businesses, helpful tips for starting a home business, helping a community start their own social enterprise, navigating through turbulent times and so much more.

Key topics that will be covered include but are not limited to value creation, design thinking and modelling, new product development, customer journey mapping, market segmentation, behavioural analytics, targeting and positioning through pricing, Omni-channel strategy, digital marketing, digital transformation, influencer marketing, customer data management, customer-centric culture and leadership, BlockChain technology, Marketech, social entrepreneurship and management of technology. Furthermore, start-ups marketing, social marketing, healthcare marketing, online negotiations, the internet of things, content development and management, public relations, the interconnectedness of marketing functions and winning through innovation are expected specialities that will be discussed.

Tickets are priced at USD30 and, in preservation of the ideas and strategies of Dr Kotler regarding the battle against COVID-19, a portion of ticket proceeds (USD2.5 per ticket) will be donated to a public fund for vaccines. Visit https://ewms.slim.lk/ to purchase your eTicket and for more information contact Asanga at (+94) 70 299 9927 or Mihirinie at (+94) 70 370 1166.

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