Kumarika, a leading hair care brand in Sri Lanka has stepped forward with a purpose driven campaign to address the increasing need for natural hair wigs for women who are diagnosed with cancer.
The launch of “SonduruDiriyawanthi” – a national campaign to help support cancer patients, marked the onset of yet another timely initiative by the Kumarika brand who wish to propagate the ideology that every woman is beautiful regardless of appearance.
Kumarika launched this initiative together with their partner organizations: Indira Cancer Trust, Lions Clubs of AluthgamaBentota and Galkissa and with the coordination support of the Sri Lanka College of Oncologists.
The virtual launch was graced by the presence of Dr Sanjeewa Munasinghe – Secretary, Ministry of Health, Dr AselaGunawardane- Director General Ministry of Health, Dr SachiniMalaviarachchi, Secretary – Sri Lanka College of Oncologists, Dr Lanka Jayasuriya Dissanayake – Chairperson of Indira Cancer Trust, Past District Governor Lion ChandaniWithana and Kasturi Chellaraja Wilson, Executive Director/Group CEO of Hemas Holdings.
Whilst celebrating the beauty of women in all forms, the campaign is looking to donate on request, a care pack for patients who undergo chemotherapy treatment. The care pack will be distributed to patients at the start of their chemotherapy, so that the wig can be prepared and kept to be used as soon as they lose hair, which occurs most commonly within the first two – four weeks of starting chemotherapy.
The care pack includes a natural hair wig with an adjustable strap and shoulder length hair, a set of Kumarika products including Kumarika Shampoo & Conditioner, Kumarika Hair serum, Kumarika hair oil and a booklet containing important information for cancer patients.