Fairfirst Insurance, one of the leading general insurers in Sri Lanka, was recently recognised at the most prestigious awards programme in Asia’s insurance industry, The Insurance Asia Awards 2021.
Achieving the titles of ‘Best Domestic General Insurer of the Year’ and ‘CSR Initiative of the Year’, the company celebrates its brand amongst some of Asia’s top insurance players such as Go Digit General Insurance, AXA, AIA, Aviva, Prudential, SBI (India) and many more.
In doing things The Fairfirst Way, the company is a firm believer in doing good by doing well – a key principle practiced across the Fairfax Family. This is a testament that serves true to their consistent and continuous efforts of delivering innovation, convenience and peace of mind to individuals and businesses spread across this beautiful island.
As an insurer that has served this nation for over three decades with a fresh approach to insurance, Fairfirst is home to many state-of-the-art and customer-centric insurance tools that allow them to redefine the status quo through its world-class service offerings. From revolutionary virtual and remote technological capabilities in claims management via Click2Claim (C2C), only end-to-end e-commerce capability with an e-commerce specific product suite in the industry, implementation of Big Data Analytics, AI-powered trilingual chatbot – Machan, subscription-based payment facilities with the most comprehensive payment gateway in the category, amongst many other out-of-the-box solutions, Fairfirst shows tremendous progress in closing the protection gap and making society more resilient. At the same time, the contribution of these successive capabilities has also translated into the company being the highest rated General Insurer on social media.
As the use of such techniques and tools revolutionizes their positioning in the insurance category, they also delve into the grassroots of the community by actively engaging in educating and empowering school children to be the agents of change in establishing safer roads across Sri Lanka. Their current efforts have continued even amidst social distancing via a series of webinars for school children. And as the ripple effects of the pandemic meant a broadened CSR framework, the company joined in the fight against the virus with a donation to the Government’s ‘Fight for COVID-19 Fund’ along with a donation of personal protective equipment to the forces and healthcare staff across the island. The company also reached out to support the Infectious Diseases Hospital (IDH) to remodel the air ventilation system of the ICU to provide a safer work and treatment environment for the staff and patients. Reaching out to the other residents of the community, Fairfirst also became the Official Insurance Partner of the Sri Lankan Police K9 Unit to ensure the well-being of our four-legged heroes.
Speaking on the recent wins, Sandeep Gopal – Chief Executive Officer of Fairfirst Insurance, commented, “It is humbling to win two awards at the prestigious Insurance Asia Awards 2021. We are a people’s business and our vision is to be the best rather than be biggest. We believe in the power of “doing well by doing good” – it is in our DNA to engage with the community through meaningful partnerships and initiatives.”
He further commented, “I thank all our amazing Sri Lankans for believing in us on this journey to be the best. These wins motivate us to continue on our path of contributing to the progression of this nation, in spite of the trying times.”