Prime Group’s ‘ Good Deed is a Good Investment’ Campaign Wins Three Top Awards

Affirming its leadership in superior customer engagement, Sri Lanka’s largest real estate company Prime Group recently secured three top awards at the 10th ACEF Global Customer Engagement Awards for their highly impactful ‘A Good Deed is a Good Investment’ Campaign.

The prestigious annual awards ceremony recognizes organizations that have successfully rolled out impressive customer engagement campaigns, creatives and activities across a number of industry verticals.

Commenting on their latest victory, Prime Group Chairman, Premalal Brahmanage stated, “The past year was filled with unforeseen challenges for all Sri Lankans, shifting our lifestyles and mindsets in ways we never knew were possible. There was also an outpouring of empathy and support among our fellow countrymen and women to support and rebuild what was gravely impacted as a result of this global pandemic. This was the ethos behind our good deed is a good investment campaign, that every good deed we indulge in is an investment that comes back to us. At Prime Group, we are firm believers in this philosophy and that has rapidly shifted how we approach these new workforce dynamics andcustomer engagement strategies.”

Prime Group secured a Silver Award in effectiveness of Digital Marketingas well as a Bronze and Silver Award in creativity and effectiveness under the Most Admired Social Message category. The Good Deed is a Good Investment campaign was posed to spread the unbreakable spirit of empathetic humanity and carries apowerful positive message that thoughtful deeds translateinto investments of the future.

As an organization with a deep commitment to maintain unparalleled customer relations, Prime Group has always invested in not just businesses but the aspirations and lives of the people behind them.

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