Ceylinco Life celebrates success in adversity

The imperatives of social distancing took none of the shine off the pomp of the occasion when Ceylinco Life celebrated 17 consecutive years of market leadership recently, with a scaled down awardspresentationwatched live via Zoom at the Company’s branches in every major city and town in Sri Lanka.

Awards were presented to Ceylinco Life’s top-performing sales professionals and staff at an eventat the BMICH, celebrating a year of challenges overcome by commitment, innovation and determination while adhering to strict health protocols.

Among those honoured were 82 that were inducted to the Company’s High Flyers Club, the pinnacle of achievement at Ceylinco Life, the selection criteria for which includes key performance indicators such as new business generated, collections, persistency among others; and 135 members of the Ceylinco Life sales team that qualified for the Million Dollar Round Table (MDRT) in 2020, one of the most difficult years on record.

Notably, twoof these MDRT qualifiers achieved the elite ‘Top of the Table’ (ToT) status, while four others were elevated to MDRT ‘Court of the Table’ status, and the 135 qualifiers represented the highest number of MDRT members produced by Ceylinco Life in a single year, a testament to the ability of the sales team to achieve growth even in times of adversity.

Staff members, sales consultants, unit heads and branch heads from the Ceylinco Life head office and more than 270 branches in every district of the country were recognised for their contribution to the company’s performance in 2020, with manytop performers winning multiple awards.

The top award winners at this year’s annual awards of Ceylinco Life were: Overall Best Branch Head Mr S. Venukaran of the Batticaloa 04 branch;Overall Best Unit Head Mr. R.P. Edirisinghe of the Nugegoda 01 branch; and Overall Best Sales Consultant Mr A. I. P. Manjula of the Ambalantota 02 branch.

Ceylinco Life ended 2020 with assets of Rs 150 billion, total income of Rs 36.9 billion, premium income of Rs 22.1 billion, a Life Fund of Rs 106.7 billion, an investment portfolio with a value in excess of Rs 133.7 billion and pre-tax profit of Rs 8.7 billion.

Sri Lanka’s leading life insurer for more than half of the 33 years it has been in existence, and certified as a ‘Great Workplace’ in Sri Lanka by Great Place to Work®, Ceylinco Life was ranked the ‘Most Valuable Life Insurance Brand’ in Sri Lanka by Brand Finance in 2020 and declared the ‘Peoples Life Insurance Service Provider of the Year’ for the 15thconsecutive year at the 2021 SLIM-Nielsen Peoples Awards. The Company was named the ‘Best Life Insurer in Sri Lanka’ for the seventh consecutive year by World Finance in 2020, and accorded an ‘Honourable Mention’ as one of the ‘Most Admired Companies in Sri Lanka’ in 2019-20 by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA), UK.

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