Softlogic Life launches ‘4Her’: a long-term initiative to empower & embolden women in Sri Lanka

Asserting their commitment to enhancing the quality of life of all Sri Lankans, the country’s fastest growing life insurer, Softlogic Life kickstarted their powerful new4Her platform in commemoration of International Women’s Day 2021.

The first of its kind in the country, the 4Her platform consists of a number of unique and revolutionary initiatives to create an opportunity-rich, safe and highly supportive business environment for women in Sri Lanka, enabling them to better contribute to and gain equally from workplaces, communities and country.

Lead by a dynamic team of Softlogic Life’s most senior female leaders and aspiring female leaders, the 4Her platform commenced on the 8th March, 2021 with a vibrant and engaging virtual coffee chat with Renuka Fernando,Group Chief Digital Services Officer and Chairperson Dialog Finance PLC.

Thismarks the first of a monthly practice of lively discussions which enables female employees to interact with and learn from successful female leaders in Sri Lanka.

Inspired by passionate women who persevere towards their dreams everyday, putting in the long hours, unfailing effort and love to succeed not only for them but as well as for those they nurture, the 4Her initiative is geared to support the dreams and aspirations of the female workforce as a long-term, ongoing practice, in a manner that will have the most impact.

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