Softlogic Life recognized with multitude of awards

• SLIM Brand Excellence 2020 Gold awards for Service Brand and Innovative Brand
• Great Place to Work Hall of Fameinductee, as a great place to work for five consecutive years
• Top MDRT performance with 169 MDRT qualifiers in 2020
• Ten Best Integrated Reports in Sri Lanka’ award for the sixth consecutive year
• Only SL company to bag three awards at SAFA BPA Awards 2020
• SLIM Digi Awards 2020, the most awarded life insurance company
• Only SL company to be awarded Two Silver awards at SMARTIES APAC 2020

Starting 2021 on a winning spirit, Sri Lanka’s number one health insurer, Softlogic Life was conferred with 16 prestigious accolades at eightof the most prominent local and internationalindustry awards ceremonies— SLIM Brand Excellence Awards, Great Place To Work, Asia Sustainability Reporting Awards, CMA Excellence in Integrated Reporting, SAFA Best Presented Annual Reports (BPA) Awards, Asia Insurance Awards, SLIM Digi Awards and SMARTIES APAC Awards.

While applauding their expertise in disruptive technologies and smart innovations, which has paved a path for state-of-the-art life insurance solutions for Sri Lankans, these industry awards commend the outstanding brand excellence and resilience Softlogic Life has displayed during a year which was marred by a raging pandemic, ensuring consistency and true commitment for their policyholders countrywide amidst tough social and economic conditions.

Commenting on these significant local and global industry recognitions, Softlogic Life Managing Director Iftikar Ahamed said, “It is indeed a great privilege for Softlogic Life to be recognized with these industry-leading awards at three of the most prominent local and global award ceremonies. These awards not only stand as a clear demonstration of Softlogic Life’s novel offerings as a resilient Sri Lankan brand but also the delivery of the promise we have made to commit to excellence in all fronts during these unpredictable times.”

“We also take pride in the fact that our lionhearted approach has transcended our industry and helped us to stand out as one of Sri Lanka’s leading brands. Over the past year, we have continued to take on challenges with enthusiasm to deliver winning solutions enhanced by technology. This helped us to bring cost-effective, customer-efficient solutions to the market while reshaping the country’s insurance landscape towards a better and more prosperous future for all Sri Lankans,” he added further.

The company also took top spots in high-caliber industry rankings such as LMD 100, Sri Lanka 100 by Brand Finance and Top 50 Listed Companies with Transparency in Corporate Reporting by Transparency International Sri Lanka. 

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