During the recent lockdown in Sri Lanka, many businesses were driven to rethink their business model and come up with new strategies. New health and safety regulations and reaching customers at their own homes became an imperative, mainly for hospitality and the food industries.
Just Eat Right (Pvt) Ltd, one of Sri Lanka’s pioneering health food restaurants also found themselves rethinking their business during the pandemic. With the restaurants temporarily shut down and food delivery not being an option, the Eat Right team turned to their website to see what could be done. While working on the existing site, the team began to also get inquiries from their loyal customers for essential goods which was in scarcity at the time. Starting off with something as simple, yet as essential as bread, Eat Right transformed their platform to include daily essentials that were hygienically and promptly delivered to Colombo and the suburbs.
While working on the fresh country white and brown bread deliveries, the team then took in to consideration more requests from customers and their own daily needs and sourced out vendors who were also finding it difficult to get their produce across to customers. Eat Right thereafter created an e-Commerce platform that would bridge the gap between the producer and the consumer. One of the most notable projects was when Eat Right undertook to ensure that Avurudhu celebrations were not dampened by the lockdown by creating sweetmeat baskets sourced from local vendors and delivering it to those who needed a little bit of celebration. The project ensured that home-based vendors had a much-needed source of income during the difficult times.
“We started working mainly with home-based or small businesses who were finding it difficult to sell their products. It started off with essential goods but eventually evolved to other products as well”, notes Minoli Peiris, Managing Director of Eat Right.