Retired sails get a second wind as Emirates unveils Neo collection
In support of Emirates Team New Zealand gearing up to defend its champion’s title at the America’s Cup, Emirates Official Store has launched Neo, a limited-edition tote bag collection that gives new life to sails used at previous world series, regattas and America’s Cup competitions dating back all the way to 2011.
The Neo collection will feature up to 80 barrel and tote bags made from retired North Sails 3Di, known for their lightweight structure and underpinned by their durability and resistance to stretching and tears. The chic bags will consist of 95% upcycled sails, and will have a retro-feel, cut with the colours, stripes and deep shapes and angles that have characteristically defined the iconic Emirates Team New Zealand sail designs over the years.
The collection will be entirely produced by the UAE-based manufacturer, Jasani, and reflects the airline’s ongoing commitment to minimising waste across its own business activities, in addition to exploring opportunities with partners like Emirates Team New Zealand to repurpose and extend the life of materials destined for landfill and turn them into valuable products.
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